Rihanna celebrates the launch of her fashion line Fenty at Bergdorf Goodman Dimitrios Kambouris/Getty Images The brand teased the new launch last month, writing on Instagram: "#FENTYPARFUM: COMING SOON." Having already expanded into a skincare line, the next venture for Fenty Beauty is a fragrance. Lip products have proved popular too, including the Gloss Bomb Universal Lip Luminizer, Mattemoiselle Plush Matte Lipstick, Stunna Lip Paint Longwear Fluid Lip Color, which all on Sephora's list of Fenty top-sellers.
RIHANNA SKIN CREAM ORIGINAL PRO
The Eaze Drop Blurring Skin Tint and Pro Filt'r Instant Retouch Longwear Liquid Concealer are other essentials loved by shoppers, boasting 25 and 50 shades to choose from respectively. The Pro-Filt'r Soft Matte Longwear Foundation has been both an Allure Readers' Choice and Vogue Beauty Awards winner and remains one of Fenty's best-selling products on Sephora. Since Fenty Beauty's launch, it has continued to win acclaim for its foundation. She also credits the brand's embracing models of color and makeup across genders for its skyrocketing popularity.Įarly backing from LVMH also afforded the brand accessibility and affordability, making the products available in Sephora stores worldwide. In some ways Fenty was a natural extension of that attitude." Gabriel also believes Rihanna got the timing right, launching one year after Beyoncé's visual album Lemonade, which she says: "did a lot for the trend towards unapologetic individuality for Black women, rather than trying to measure up to a Eurocentric standard of beauty. Read more Eye Doctor Reveals Why You Should Never Apply Eyeliner on Your Waterline
"Rihanna's success with Fenty is pure genius from both a branding and PR perspective," PR expert Brenda Gabriel tells Newsweek. With over 100 million followers on Instagram alone, she has an incredible reach compared to others just starting out with a new business. There is no doubt that Rihanna's international fame served as a huge springboard when the brand first launched. What's the Secret to Fenty Beauty's Success?
RIHANNA SKIN CREAM ORIGINAL FULL
By the end of its first full calendar year of operation, it had generated $550 million in revenue, making it more successful than other celebrity-fronted brands such as Kim Kardashian's KKW Beauty, Kylie Jenner's Kylie Cosmetics and Jessica Alba's Honest Co. The other half is held by LVMH, a French luxury goods conglomerate that owns high-end brands such as Christian Dior, Givenchy and Celine.įenty Beauty launched initially with just makeup in 2017. Much of her fortune comes from her makeup and skincare brand, Fenty Beauty, of which she owns 50 percent. Read more Singer and Beauty Guru Rihanna Now Official Billionaire